This Aloha Modern tee is a soft staple t-shirt. A 60/40 cotton-poly super-soft tee which is pre-shrunk so it will maintain its shape after washing.
The moon, Mahina, personified goddess Hina She gave us the cycle of birth, life, death and rebirth each month without fail. By her very nature of predictability, she was a reliable source of information that insured survival for generations. Just as lunar patterns and cycles were distinguished by nightly observations, so were correlating patterns and cycles noted in the sky, land and among living things on earth. Planting and fishing patterns were developed in alignment with lunar patterns that gave optimum yields. The times for resting fishing grounds or gardens were just as important, and also widely known, because of the moon. Organized Hawaiian time with the passing of each moon phase was the passing of each day. Each cycle is made up of 30 days. Our lunar calendar is divided into three periods: hoʻonui (growing bigger), poepoe (round), and emi (decreasing).
Care: Machine wash cold, inside-out, gentle cycle with mild detergent and similar colors. Use non-chlorine bleach, only when necessary. No fabric softeners. Tumble dry low, or hang-dry for longest life.
It was a winning combination of creative conversations during pau hana, ingenuity and a desire to honor the culture of Hawaiʻi that Aloha Modern came to be. The designs of the brand’s products from its beach towels to bedsheets are inspired by the stars, ocean and landscapes–as seen from an island-rooted perspective. Through their brand, founders Mālia Kaʻaihue and Reyn Mukawa offer products that can be used in daily life, but have the heart of an heirloom. The duo’s prints authentically share island stories, honor the past, all while offering a genuine product for generations to come.
By day, Kaʻaihue is president of DTL, a strategy, design, and communication studio grounded in Hawaiian culture. The architecture firm, where Mukawa works, specializes in environmentally and culturally appropriate designs that add value to the community. Aloha Modern began as a creative project for Kaʻaihue and Mukawa to dive into after their day jobs. However, the ethos of their work—to develop and foster authentic Hawaiʻi stories—pulses through the heart of their shared business.
The brand started with bags and round towels as its owners found that locals sought something that was more in line with their taste and not designed for tourists. Aloha Modern designs are intimate, as its founders say they design for their families. While Aloha Modern inspiration remains close to home, the genuine reflection of local culture is an aspect of its brand that has attracted other international markets. Today, the company has even earned a significant interest from customers in Japan.Within the last four years, Ka‘aihue and Mukawa’s collaboration has led to a thriving lifestyle brand. Apparent in its prints, the original desire of Aloha Modern's founders has materialized. These days, their line of products includes apparel, beach blankets, towels, bedsheets and totes. Each item on Aloha Modern's shop is accompanied by amoʻolelo (story) in the product description, which explains the meaning behind the item’s name and design.