Made from absorbent light-weight suede microfiber that's impossibly soft to the touch yet extremely durable and fast drying, these stylish, microbe resistant, 100% suede microfiber towels are sand-resistant, a great way to dry off after a morning surf session, a hard workout at the gym, working in the field, staying dry on the snow slopes or a simple topper for your yoga mat.
Arriving by canoe with early Polynesian voyagers, Hawaiians used coconut-husk fibers to make braided or twisted ‘aha, a tough, all-purpose cordage. The fronds became thatch; the leaflets became mats, baskets and fans. They turned coconut shells into containers, spoons and hula instruments, and hollowed out the stems (or trunks) to make big pahu (drums) and little canoes. Oil from roasted coconut meat was used as a body rub and rendered into perfumed dyes for kapa cloth. Famously, Kamehameha set up his seat of power at Helumoa in 1795 at the mouth of ‘Apuakēhau stream. He planted niu (coconut) and built a stone house and held sporting contests beneath the famous coconut grove’s canopy. In the late 19th century, his great-granddaughter, Princess Bernice Pauahi Bishop, willed the lands of Helumoa to a trust, and subsequent urbanization rapidly reduced the grove’s size.
It was a winning combination of creative conversations during pau hana, ingenuity and a desire to honor the culture of Hawaiʻi that Aloha Modern came to be. The designs of the brand’s products from its beach towels to bedsheets are inspired by the stars, ocean and landscapes–as seen from an island-rooted perspective. Through their brand, founders Mālia Kaʻaihue and Reyn Mukawa offer products that can be used in daily life, but have the heart of an heirloom. The duo’s prints authentically share island stories, honor the past, all while offering a genuine product for generations to come.
By day, Kaʻaihue is president of DTL, a strategy, design, and communication studio grounded in Hawaiian culture. The architecture firm, where Mukawa works, specializes in environmentally and culturally appropriate designs that add value to the community. Aloha Modern began as a creative project for Kaʻaihue and Mukawa to dive into after their day jobs. However, the ethos of their work—to develop and foster authentic Hawaiʻi stories—pulses through the heart of their shared business.
The brand started with bags and round towels as its owners found that locals sought something that was more in line with their taste and not designed for tourists. Aloha Modern designs are intimate, as its founders say they design for their families. While Aloha Modern inspiration remains close to home, the genuine reflection of local culture is an aspect of its brand that has attracted other international markets. Today, the company has even earned a significant interest from customers in Japan.Within the last four years, Ka‘aihue and Mukawa’s collaboration has led to a thriving lifestyle brand. Apparent in its prints, the original desire of Aloha Modern's founders has materialized. These days, their line of products includes apparel, beach blankets, towels, bedsheets and totes. Each item on Aloha Modern's shop is accompanied by amoʻolelo (story) in the product description, which explains the meaning behind the item’s name and design.