The ‘upena (fishnet) were traditionally only used by lawai‘a ( fishermen), a practice passed down from generation to generation. Traditionally made from hau or olonā fibers, kūpuna would teach haumāna the practices of gathering, ihi (soaking), hoʻopulu (soaking), drying (hoʻomaloʻo), hoʻokahi (combing), hoʻokoe (separating), mea wili (twine), wili aho (cordage), to then weave to create an array of net types. O ka Oihana Lawaia no hoi ma ka wa kahiko loa mai a ko kakou aina, he oihana ia i manao nui loa ia e na alii aloha o kakou o ka manawa kahiko, a he oihana punahele pu no hoi e ao ia ai e na Makua i ka lakou mau keiki; Fishing was an ancient art in our land, an art that was very important to our beloved chiefs in olden times. A favorite art, taught to their sons by the parents.
It was a winning combination of creative conversations during pau hana, ingenuity and a desire to honor the culture of Hawaiʻi that Aloha Modern came to be. The designs of the brand’s products from its beach towels to bedsheets are inspired by the stars, ocean and landscapes–as seen from an island-rooted perspective. Through their brand, founders Mālia Kaʻaihue and Reyn Mukawa offer products that can be used in daily life, but have the heart of an heirloom. The duo’s prints authentically share island stories, honor the past, all while offering a genuine product for generations to come.
By day, Kaʻaihue is president of DTL, a strategy, design, and communication studio grounded in Hawaiian culture. The architecture firm, where Mukawa works, specializes in environmentally and culturally appropriate designs that add value to the community. Aloha Modern began as a creative project for Kaʻaihue and Mukawa to dive into after their day jobs. However, the ethos of their work—to develop and foster authentic Hawaiʻi stories—pulses through the heart of their shared business.
The brand started with bags and round towels as its owners found that locals sought something that was more in line with their taste and not designed for tourists. Aloha Modern designs are intimate, as its founders say they design for their families. While Aloha Modern inspiration remains close to home, the genuine reflection of local culture is an aspect of its brand that has attracted other international markets. Today, the company has even earned a significant interest from customers in Japan.Within the last four years, Ka‘aihue and Mukawa’s collaboration has led to a thriving lifestyle brand. Apparent in its prints, the original desire of Aloha Modern's founders has materialized. These days, their line of products includes apparel, beach blankets, towels, bedsheets and totes. Each item on Aloha Modern's shop is accompanied by amoʻolelo (story) in the product description, which explains the meaning behind the item’s name and design.