In 1832, three vaquero arrived in Hawaii from Mexico to break in horses and round up the wild Big Island cattle. The Hawaiians called these Spanish-speaking vaquero "Paniolo," (or some say "Paniola") from the word "espanol." The Paniolo carried with them coiled lassos made of rawhide or horsehair. These lassos were highly prized, and the Hawaiians called them "Kaula Ili".
Western Aloha celebrates the Aloha Lifestyle. Its home is the Big Island of Hawaii and its shirts combine the performance of western shirts with the Aloha spirit
Inspired by Hawai‘i Island–home to a true American original, thepaniolo or Hawaiian cowboy–Western Aloha embodies the island’s authentic mix of outdoor, western and Hawaiian cultures. Founded by owner Paul Sullivan, Western Aloha celebrates the Hawai‘i lifestyle, combining the performance of western shirts with the spirit of aloha. The brand designs “everywhere-able” clothing and gear inspired by and made on the Orchid Isle.From beach to bar, sea to snow, and Waimea to Waikīkī, you can happily wear Western Aloha with its relaxed look that pushes the edge. The company’s story is about connecting one of the most culturally and geographically diverse regions on earth to anyone who enjoys living or desires to embody the aloha lifestyle. Succeeding with style and grace, this unique brand helps you stay true to the aloha spirit while living your dreams. No matter where you reside, bring the Big Island home with #WesternAloha.