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Western Aloha - Keoni's Catch

Naoki Hayashi is the world-renowned master of gyotaku, which is a method of printing the image of a fish on paper to commemorate it before it is shared as a meal by friends and family.  Keoni Watson is an avid fisherman, an elite surfer (a past Eddie participant), and a champion paddler, who was raised on the West Side of Oahu by the Queen of Makaha, Rell Sunn.  Keoni caught this monster Ulua off of his outrigger canoe and brought it to Naoki at his Kaneohe studio, who captured its printed image perfectly.  Then we collaborated with Naoki to turn Keoni's catch into a print, placing it with its proper prey fish in the water column and with Keoni's lure baiting it to strike.

    Western Aloha celebrates the Aloha Lifestyle. Its home is the Big Island of Hawaii and its shirts combine the performance of western shirts with the Aloha spirit.


    • Print: 
      • Original print, artisanal printing technique; colors may vary.
    • Materials: 
      • Versatile Cowboy Cloth. So tough it scares wrinkles away; so soft you'll wake up still wearing it, remarkably unwrinkled.
    • Features:
      • Cut and sewn in El Paso, Texas.
      • Tailored fit

    About Western Aloha

    paul sullivan western aloha

    Inspired by Hawai‘i Island–home to a true American original, thepaniolo or Hawaiian cowboy–Western Aloha embodies the island’s authentic mix of outdoor, western and Hawaiian cultures. Founded by owner Paul Sullivan, Western Aloha celebrates the Hawai‘i lifestyle, combining the performance of western shirts with the spirit of aloha. The brand designs “everywhere-able” clothing and gear inspired by and made on the Orchid Isle.  

    From beach to bar, sea to snow, and Waimea to Waikīkī, you can happily wear Western Aloha with its relaxed look that pushes the edge. The company’s story is about connecting one of the most culturally and geographically diverse regions on earth to anyone who enjoys living or desires to embody the aloha lifestyle. Succeeding with style and grace, this unique brand helps you stay true to the aloha spirit while living your dreams. No matter where you reside, bring the Big Island home with #WesternAloha.

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