Western Aloha - Noa Noa

Western Aloha honors legendary textile designer John "Keoni" Meigs in this first edition of Western Aloha’s vintage collection. In the late 1930s, Meigs was inspired by the woodblock prints of Paul Gauguin to create the "Noa Noa" print.

About the Artist:

John “Keoni” Meigs began his career designing aloha shirts while living in Honolulu prior to World War II. Between 1938 and 1951, Meigs created as many as three hundred different textile designs, many of which are now recognized as classics.  In his prints Meigs tried to depict, in his words, “what’s really Hawaiian without being pedestrian,” including a series of designs based on Gauguin’s Tahitian wood block prints and tapa patterns kept at the Bishop Museum.

Meigs went on to move to New Mexico in the 1950s, where he became a well-received landscape artist. Although he painted the earth tones of the desert instead of tropical island scenes, Meigs kept one part of Hawaii with him: his Aloha shirts. He was often pictured wearing one with a cowboy hat, personifying the connection between western and Aloha.

Western Aloha celebrates the Aloha Lifestyle. Its home is the Big Island of Hawaii and its shirts combine the performance of western shirts with the Aloha spirit.


  • Print:
    • Original print, artisanal printing technique; colors may vary.
  • Materials: 
    • Versatile Cowboy Cloth. So tough it scares wrinkles away; so soft you'll wake up still wearing it, remarkably unwrinkled.
  • Features:
    • Cut and sewn in El Paso, Texas.
    • Reverse print traps happiness inside.
    • Short Sleeve

About Western Aloha

paul sullivan western aloha

Inspired by Hawai‘i Island–home to a true American original, thepaniolo or Hawaiian cowboy–Western Aloha embodies the island’s authentic mix of outdoor, western and Hawaiian cultures. Founded by owner Paul Sullivan, Western Aloha celebrates the Hawai‘i lifestyle, combining the performance of western shirts with the spirit of aloha. The brand designs “everywhere-able” clothing and gear inspired by and made on the Orchid Isle.  

From beach to bar, sea to snow, and Waimea to Waikīkī, you can happily wear Western Aloha with its relaxed look that pushes the edge. The company’s story is about connecting one of the most culturally and geographically diverse regions on earth to anyone who enjoys living or desires to embody the aloha lifestyle. Succeeding with style and grace, this unique brand helps you stay true to the aloha spirit while living your dreams. No matter where you reside, bring the Big Island home with #WesternAloha.

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