"Pareu" is the Tahitian word for a lightweight printed cotton fabric that was first imported into Polynesia by the French during the early 1800s. During the 1930s, the motifs and colors of the pareu began to influence the prints being used in Hawaii for Aloha shirts. By the 1950s, the pareu print had become a distinct and very popular design style for the Aloha shirt. This classic Tahitian-style print is inspired by the pareu shirts Dale Hope, our art director, wore as a boy growing up in Kahala.
Inspired by Hawai‘i Island–home to a true American original, thepaniolo or Hawaiian cowboy–Western Aloha embodies the island’s authentic mix of outdoor, western and Hawaiian cultures. Founded by owner Paul Sullivan, Western Aloha celebrates the Hawai‘i lifestyle, combining the performance of western shirts with the spirit of aloha. The brand designs “everywhere-able” clothing and gear inspired by and made on the Orchid Isle.From beach to bar, sea to snow, and Waimea to Waikīkī, you can happily wear Western Aloha with its relaxed look that pushes the edge. The company’s story is about connecting one of the most culturally and geographically diverse regions on earth to anyone who enjoys living or desires to embody the aloha lifestyle. Succeeding with style and grace, this unique brand helps you stay true to the aloha spirit while living your dreams. No matter where you reside, bring the Big Island home with #WesternAloha.