Forgot a gift? Craving your favorite island snacks? House of Mana Up just made it easier to shop and have Hawai‘i delivered directly to you within hours, not days.
House of Mana Up is now live on Instacart, the leading North American online grocery platform connecting more than 15 million customers to the retailers they rely on every day. The launch gives Hawai‘i-based brands unprecedented visibility, placing them alongside national names while dramatically expanding their reach and ability to connect with new customers at scale.
Through this partnership, both House of Mana Up retail locations — South Shore Market and Royal Hawaiian Center — now offer same-day delivery.
For the first time, customers can browse and order a curated selection of Hawai‘i-made food, fashion, beauty, and wellness products — as well as spirits from Kō Hana Rum — all delivered straight to their home, hotel, or office in just hours.
Shoppers can also order select gift sets featuring local products from across the islands — perfect for last-minute surprises or sharing a taste of Hawai‘i with friends and family.
Shop + Support Local
House of Mana Up will also be the only company featured in Instacart’s “Local” section — a distinction driven by its exclusive focus on Hawai‘i-based entrepreneurs from across the islands.
House of Mana Up is the retail arm of Mana Up, the Hawai‘i-based accelerator dedicated to helping local product companies scale globally. Through 2025, 105 companies have participated in the program.
“This launch is about access and opportunity,” said Meli James, co-founder of Mana Up. “We’ve always believed in introducing Hawai‘i’s brands to the world. Instacart allows us to meet customers where they are — whether that’s at home or visiting — while expanding distribution for our entrepreneurs in a meaningful way.”
With approximately 40 curated products available per store on Instacart, the launch marks a major step forward in expanding House of Mana Up’s omnichannel reach.
To shop House of Mana Up on Instacart, visit Instacart.com.
Explore Our Newest Gift Sets
“This launch is about access and opportunity,” said Meli James, co-founder of Mana Up. “We’ve always believed in introducing Hawai‘i’s brands to the world. Instacart allows us to meet customers where they are — whether that’s at home or visiting — while expanding distribution for our entrepreneurs in a meaningful way.”
About House of Mana Up
House of Mana Up is a retail concept created by Mana Up, a Hawai‘i-based accelerator and venture platform dedicated to scaling local product companies. With flagship locations at South Shore Market and Royal Hawaiian Center, House of Mana Up showcases products from its network of alumni brands, helping Hawai‘i entrepreneurs grow both locally and globally.
About Instacart
Instacart is a leading grocery technology company in North America, partnering with hundreds of retailers to deliver groceries and everyday essentials to customers in as fast as an hour. Through its marketplace, Instacart connects millions of consumers with the stores they know and love, while providing retailers with digital tools to grow their business and reach new audiences.
Media Contact
Marc Graser
Head of Marketing, Mana Up
marc@manauphawaii.com
