We’re proud to introduce the ten incredible companies joining Cohort 10 of Mana Up, a Hawai‘i-based accelerator and economic development initiative that helps local product companies scale globally—while creating jobs, opportunities, and strengthening community across the islands.
On the lush slopes of Hawai‘i Island, where native herbs thrive alongside tropical fruits, Oribe Tea is crafting something more than just a good cup—it’s creating a connection. Rooted in Hilo, this locally owned tea company turns Hawai‘i’s diverse agriculture into small-batch blends that celebrate the land, the culture, and the farmers who make each flavor possible.
“I’ve always been drawn to the relationship between plants and people,” says founder Tim Johnson , whose background in horticulture and lifelong love of tea led him to launch Oribe Tea. “This business is about creating a bridge—between the land, the farmers, and the tea lovers.”
Named after Furuta Oribe, a 16th-century Japanese tea master known for his philosophy of creativity and imperfection, Oribe Tea brings a fresh, Hawai‘i-grown perspective to the global tea scene.
A Taste of the Islands, Grown with Intention
From native mamaki to island-grown ginger, ʻolena, mango, cacao, and more, Oribe Tea’s blends are infused with a sense of place. Every ingredient is carefully sourced—most from small farms on Hawai‘i Island—and every bag is blended and packed in-house at their facility in Hilo.
“Our teas are a direct reflection of the land and community around us,” Tim explains. “It’s our way of honoring Hawai‘i’s agricultural heritage and supporting the people who keep it alive.”
The company actually started as a ready-to-drink tea brand, but after four years, Tim made a bold pivot to focus on dry blends—allowing Oribe to better showcase Hawai‘i-grown ingredients and create more meaningful, shelf-stable products.
“It’s the reverse of how most tea brands do it,” he says. “But chasing our passion led us to our true mission. We’ve never looked back.”
Rooted in Local, Ready for Growth
Despite being based in one of the most isolated places on earth, Oribe Tea has earned national recognition. One major milestone? Becoming third-party certified through Mérieux NutriSciences, which opened the door to a partnership with Costco —a significant step toward expanding their reach beyond the islands.
“We want to share Hawai‘i flavors with more people,” Tim says. “Getting into Costco has been a huge leap forward, and it’s helping us scale thoughtfully.”
Looking ahead, Tim and his team hope to start their own tea farm, growing mamaki and green tea right on the Big Island. It’s all part of the company’s commitment to sustainability, innovation, and transparency—from soil to sip.
“Our teas are a direct reflection of the land and community around us. It’s our way of honoring Hawai‘i’s agricultural heritage and supporting the people who keep it alive.”
Designed to Slow You Down
Whether it’s the full-bodied earthiness of mamaki or the zing of ginger and lemongrass, Oribe Tea isn’t just about hydration—it’s about presence.
“Our teas invite people to slow down and really taste what Hawai‘i has to offer,” Tim says. “There’s a certain mindfulness that comes with tea. It’s grounding.”
This philosophy extends to their Cold Brew Iced Tea Collection, one of the brand’s most popular offerings. Designed for ease and versatility, the collection has won over customers with its refreshing flavors and convenience.
“We constantly hear that while the flavor draws people in, it’s the simplicity that keeps them coming back,” Tim says. “It’s a perfect example of how thoughtful design can elevate an everyday ritual.”
The Challenges of Growing from the Islands
Running a business from Hawai‘i isn’t without its obstacles. From high shipping costs to limited access to investors and specialized equipment, Tim’s journey has required persistence and adaptability.
“Finding the right suppliers and scaling production has been a constant challenge,” he says. “But it’s also forced us to be creative and intentional with every decision.”
Through it all, Tim has leaned on his community of fellow entrepreneurs for advice and encouragement. “There’s a wealth of knowledge here—people who are generous with their stories and insights. That’s helped us immensely.”
A Life Anchored in Aloha
When Tim isn’t testing new blends or managing operations, you’ll likely find him hiking through Hawai‘i’s forests, working in his garden, or making ceramics in his studio —quiet moments that keep him grounded and inspired.
“Those are the things that remind me why I do this,” he says. “This business lets me connect people to the land I love in a meaningful, sustainable way.”
His advice for anyone starting a business in Hawai‘i?
“Read everything. So many answers are already out there in books, especially in memoirs and founder stories. And never underestimate the power of networking—talking story and building relationships will open more doors than you can imagine.”
Explore Oribe Tea’s locally blended teas at oribetea.com
Follow along on Instagram: @oribetea
