FOR IMMEDIATE RELEASE
MANA UP & HAWAIIAN AIRLINES CELEBRATE CARRIER’S 95TH ANNIVERSARY WITH EXCLUSIVE PRODUCT LAUNCHES AT THE HAWAIIAN AIRLINES PRESENTS THE 30TH ANNUAL MADE IN HAWAII FESTIVAL
Guess & Win: The public is invited to enter a series of social media contests to unveil the featured local makers and score the limited-edition products
Honolulu, HI - August 20, 2024 - Mana Up is proud to announce its presence at the highly anticipated Hawaiian Airlines presents the 30th Annual Made in Hawaii Festival from August 23-25, 2024, which saw nearly 49,000 attendees last year. This year, Mana Up will offer a curated selection of local products from entrepreneurs that are part of its small business accelerator program as Hawaiian Airlines supports local HawaiianMiles Buy & Fly partners at the festival.
In collaboration with Hawaiian Airlines® Bank of Hawaii World Elite Mastercard®, Mana Up will launch two exclusive products from a limited-edition co-branded collection celebrating Hawaiian Airlines’ 95th anniversary. Mana Up collaborated with nearly 20 local companies to design unique products featuring heritage graphics and patterns used by Hawaiian Airlines between the 1940s and 1970s. While select products will launch at the festival, additional items from the collaboration will debut later this year.
This collaboration builds upon a partnership between Hawaiian Airlines® Bank of Hawaii World Elite Mastercard® and Mana Up developed over the last five years. Recently, the two organizations presented the third season of its Meet the Makers series, which features Hawai‘i’s rising entrepreneurs and their personal stories through interactive and live-streamed episodes.
“Continuing our longstanding partnership with Hawaiian Airlines for this year’s festival is an incredible opportunity to highlight the talents of our local entrepreneurs,” said Meli James, Mana Up co-founder. “Over the last five years, we’ve been honored to have been able to join forces with Hawaiian Airlines at the festival – their support has been crucial to our entrepreneurs’ growth since Mana Up’s inception in 2017.”
Key Highlights:
- Exclusive Product Launch: Attendees will be the first to discover two new products from the Mana Up limited-edition co-branded collection with Hawaiian Airlines, designed to celebrate the carrier’s 95th anniversary. Following the festival, additional products will be available exclusively at House of Mana Up retail locations and online at houseofmanaup.com.
- Local Entrepreneurs: Mana Up’s booth will feature a diverse range of travel-themed products, best-selling local items and products carried in-flight on Hawaiian Airlines from companies not previously showcased there.
- Cardmember Perks: All Hawaiian Airlines® Bank of Hawaii World Elite Mastercard® cardmembers will be able to purchase the co-branded products at a discounted price for a limited time only. Additionally, Hawaiian Airlines® Bank of Hawaii World Elite Mastercard® cardmembers can enter for a chance to win 500,000 HawaiianMiles. Cardmembers can pick up an entry form at the Hawaiian Airlines Booth and earn a stamp when making a purchase with their card at the Mana Up booth and at any of the featured Buy & Fly partner booths.* For more details, visit hawaiianairlines.com/madeinhawaiifestival.
“Guess that Local Maker” Social Media Campaign:
Mana Up will engage its followers with a fun and interactive social media campaign. Followers are encouraged to guess the entrepreneurs participating in the collaboration with Hawaiian Airlines, creating a buzz and building anticipation for the product launches through December.
Leading up to the festival, Mana Up will open up the “Guess that Local Maker” social media campaign exclusively for Hawaiian Airlines® Bank of Hawaii World Elite Mastercard® cardmembers. Winners will be announced via social media and invited to redeem their prize at the festival. Thereafter, anyone is eligible to participate.
To learn more about the collaboration and Hawaiian Airlines presents the 30th Annual Made in Hawaii Festival, visit https://houseofmanaup.com/collections/hawaiian-airlines-2024.
About Hawaiian Airlines
Now in its 95th year of continuous service, Hawaiian is Hawaiʻi’s largest and longest-serving airline. Hawaiian offers approximately 150 daily flights within the Hawaiian Islands, and nonstop flights between Hawaiʻi and 16 U.S. gateway cities – more than any other airline – as well as service connecting Honolulu and American Samoa, Australia, Cook Islands, Japan, New Zealand, South Korea and Tahiti.
Consumer surveys by Condé Nast Traveler and TripAdvisor have placed Hawaiian among the top of all domestic airlines serving Hawaiʻi. The carrier was named Hawaiʻi’s best employer by Forbes in 2022 and has topped Travel + Leisure’s World’s Best list as the No. 1 U.S. airline for the past two years. Hawaiian has also led all U.S. carriers in on-time performance for 18 consecutive years (2004-2021) as reported by the U.S. Department of Transportation.
The airline is committed to connecting people with aloha by offering complimentary meals for all guests on transpacific routes and the convenience of no change fees on Main Cabin and Premium Cabin seats. HawaiianMiles members also enjoy flexibility with miles that never expire. As Hawai‘i’s hometown airline, Hawaiian encourages guests to Travel Pono and experience the islands safely and respectfully.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow Hawaiian’s Twitter updates (@HawaiianAir), become a fan on Facebook (Hawaiian Airlines), and follow us on Instagram (@hawaiianairlines ). For career postings and updates, follow Hawaiian’s LinkedIn page. For media inquiries, please visit Hawaiian Airlines’ online newsroom.
About Mana Up
Mana Up is an accelerator and venture fund for Hawaiʻi-based products growing to markets globally, with the mission to increase economic opportunity and jobs for the people of Hawaiʻi. To date, 95 local companies have participated in the six-month accelerator program that provides expansion opportunities and helps solve business challenges. For more information about the accelerator program, visit www.manauphawaii.com, and to shop House of Mana Up, visit https://houseofmanaup.com.
In addition to Bank of Hawai‘i, Mana Up is supported by Kamehameha Schools, Castle & Cooke Hawai’i, ALTRES, Hawaiian Airlines, Hawai’i Technology Development Corporation, Innovate Hawai’i, American Savings Bank, Ulupono Initiative, Young Brothers, UHA Health Insurance, Pineapple Tweed, Shopify, Foodland, DFS and Dole.
MEDIA CONTACT
Courtney Liu
Communications & Marketing Manager
808.497.5387
courtney@manauphawaii.com
NOTE:
*No purchase necessary. Open to legal U.S. residents (excluding NY & FL), who are at least 18+/age of majority and are cardmembers of either the Hawaiian Airlines® Bank of Hawaii World Elite Mastercard®, Hawaiian Airlines® World Elite Mastercard®, Hawaiian Airlines® Choice World Elite Mastercard® or Hawaiian Airlines® World Elite Business Mastercard® as of 8/22/24. Begins 8AM HST on 8/23/24; ends 5PM HST on 8/25/24. For Official Rules, visit https://rules.dja.com/hawaiianairlines/.
