Mahina, moon, organized Hawaiian time with the passing of each moon phase was the passing of each day. Hina, the goddess who in the long ago made her home in the great cave beneath Rainbow Falls, was especially gifted in the art of tapa making. She looked to the heavens and determined to flee up the pathway of her rainbow through the clouds to the sun to escape her husband. The heat from the sun was so great that she began to feel the fire shriveling and torturing her. She then retreated to the moon. Comforted by the cool night, it is here she found peace. When the moon is full, kanaka would look into the quiet, white light and see the goddess creating her kapa in her celestial home.
Aloha Modern's tee is a soft staple t-shirt. This super-soft tee equals instant touch-ability and is pre-shrunk so it will maintain its shape after washing.
It was a winning combination of creative conversations during pau hana, ingenuity and a desire to honor the culture of Hawaiʻi that Aloha Modern came to be. The designs of the brand’s products from its beach towels to bedsheets are inspired by the stars, ocean and landscapes–as seen from an island-rooted perspective. Through their brand, founders Mālia Kaʻaihue and Reyn Mukawa offer products that can be used in daily life, but have the heart of an heirloom. The duo’s prints authentically share island stories, honor the past, all while offering a genuine product for generations to come.
By day, Kaʻaihue is president of DTL, a strategy, design, and communication studio grounded in Hawaiian culture. The architecture firm, where Mukawa works, specializes in environmentally and culturally appropriate designs that add value to the community. Aloha Modern began as a creative project for Kaʻaihue and Mukawa to dive into after their day jobs. However, the ethos of their work—to develop and foster authentic Hawaiʻi stories—pulses through the heart of their shared business.
The brand started with bags and round towels as its owners found that locals sought something that was more in line with their taste and not designed for tourists. Aloha Modern designs are intimate, as its founders say they design for their families. While Aloha Modern inspiration remains close to home, the genuine reflection of local culture is an aspect of its brand that has attracted other international markets. Today, the company has even earned a significant interest from customers in Japan.Within the last four years, Ka‘aihue and Mukawa’s collaboration has led to a thriving lifestyle brand. Apparent in its prints, the original desire of Aloha Modern's founders has materialized. These days, their line of products includes apparel, beach blankets, towels, bedsheets and totes. Each item on Aloha Modern's shop is accompanied by amoʻolelo (story) in the product description, which explains the meaning behind the item’s name and design.