Aloha Market Tokyo Returns to Haneda Airport to Lift Up Hawaii's Rising Brands in Japan

Honolulu, HI (February 13, 2025)  —  Mana Up, a Hawai‘i-based initiative dedicated to scaling local product businesses globally, is proud to announce the return of Aloha Market in Tokyo. 

Running from February 26 to March 25, 2025, this exciting cultural and retail event at Haneda Airport in Tokyo will bring the vibrant spirit of Hawai‘i to Japan, offering visitors an unparalleled opportunity to experience authentic island flavors, craftsmanship, and stories.

With the support of the State of Hawaii and Hawai’i Tourism Japan (HTJ), Aloha Market Tokyo will feature over 50 of Hawai‘i’s most innovative and iconic brands, including five brands making their debut in Japan for the first time. From artisanal foods and beverages to stunning fashion and home goods, every product celebrates the passion of Hawai‘i’s rising entrepreneurs.

Event Details: 

• Opening Date: February 26, 2025

• Duration: February 26 - March 25, 2025

• Location: Haneda Airport, Tokyo, Japan (Terminal 1)

• For More Information: HouseofManaUp.jp

Highlights of Aloha Market Tokyo:
 

•  Exclusive Product Showcases:  Discover new and beloved products that reflect Hawai‘i’s unique culture and blend of natural resources at this limited-time marketplace. In addition, there will be an exhibition and sale of novelty goods, as well as artwork created exclusively for this event by popular Honolulu-based artist Kris Goto. 

•  Live Demonstrations & Events:  Meet the makers and learn about traditional and modern Hawaiian craftsmanship through live demonstrations and experiences. Enjoy hands-on activities such as lauhala weaving, art lessons, and delight your senses with tastings of rum, tea, coffee, chocolate, and more.

•  Limited-time Aloha Market Café: Enjoy freshly-fried malasadas from the popular Leonard's, and try beverages and other offerings from the newly-opened Honolulu Coffee in Harajuku. 

•  Enjoy Your Favorite Products: Sample Hawaii’s iconic flavors, including KōHana Rum, Honolulu Cookie Company shortbread, macadamia nuts and more from Hawaiian Host and Mauna Loa, plus find your perfect aloha shirt by Kahala, and exclusive products by Hawaiian Airlines.

•  Discover New Brands: Five companies (Alikaleo Park,  Big Island Coffee Roasters,  Kakou Collective,  Malama Mushroom  and  Maui Fruit Jewels) will debut their products in Japan for the first time with Aloha Market Tokyo.

•  Special Promotions: Visitors can take home exclusive gifts with their purchases, including sweet rolls and signature items from King’s Hawaiian.

•  Enter for Special Giveaways: Registrants will be able to win custom Gift Sets from Mana Up, featuring products from Hawaii, and an “Ultimate Hawai'i Vacation,” a four-night stay at The Kahala Hotel & Resort, where guests will enjoy an Ocean View Lanai Room with a 30-minute dolphin experience for two. 

Featured Companies at Aloha Market Tokyo: 

(*indicates brands new to Japan)

The list of brands below is as of February 12th and is subject to change.

• Alikaleo Park*

• Aloha Beer Co.

• Aloha de Mele

• Aunti Lilikoi

• Big Island Bees

• Big Island Coffee Roasters*

• Bradley & Lily

• Citadine

• Coco Moon

• Downtown General Store

• Hali'imaile Distilling Company

• Hanalei

• Hawaiian Airlines

• Hawaiian Chip Company

• Hawaiian Host

• Hawaiian Paradise Coffee

• Hawaiian Rainbow Bees

• Honolulu Coffee

• Honolulu Cookie 

• Company

• Island Soap

• Jason Dow Jewelry

• Jules + Gem

• Kahala 

• Kakou Collective*

• Kauai Kookie

• King’s Hawaiian

• KōHana Rum

• KOHO

• Kona Brewing

• Kris Goto

• Kula Herbs Excellent Soap

• Lanai Transit

• Lanikai Bath & Body

• Leonard’s Bakery

• Liko Lehua

• Manoa Chocolate

• Malama Mushroom*

• Maui Fruit Jewels*

• Mauna Loa

• Moku Pua

• Napua’ala

• Nick Kuchar

• Sea Salts of Hawaii

• Surf Shack Puzzles

• Suzanne Jennerich

• Taro Brand

• Tea Chest Hawaii

• Ua Body

• Vivi Palette

• Wrappily

Introducing Hawai'i to the World

House of Mana Up has built a reputation for curating authentic, high-quality products that celebrate Hawai‘i’s people and place. With Aloha Market, the company aims to expand its mission of elevating Hawai‘i’s entrepreneurs and introducing their stories to a global stage, and has hosted successful events in New York City and Los Angeles, setting attendance and sales records in those destinations.

For more information about Aloha Market Tokyo, visit HouseofManaUp.jp and follow our social media channels below.

• Instagram:  @ManaUpHawaiiJp

• X:  @ManaUpHawaiiJp

• Facebook:  @ManaUpHawaiiJp

About Mana Up

Founded by Meli James & Brittany Heyd, Mana Up is an accelerator and venture fund that introduces 100% Hawai‘i-based companies to global markets, and boosts economic opportunity for the people of Hawai‘i. Through its retail stores, online marketplace, and experiential events, House of Mana Up shares the stories of Hawaii’s makers while driving economic growth for the islands. To date, 95 companies have participated in the six-month program that provides expansion opportunities and helps solve business challenges. 

For more information about the accelerator program, visit  ManaUpHawaii.com , and to shop and explore products from the company’s entrepreneurs, visit  HouseofManaUp.com . 

Mana Up is supported by Kamehameha Schools, Castle & Cooke Hawai‘i, Hawaiian Airlines, Bank of Hawai‘i, ALTRES, Hawai‘i Technology Development Corporation, Innovate Hawai‘i, American Savings Bank, Ulupono Initiative, Young Brothers, UHA Health Insurance, Pineapple Tweed, Shopify, Foodland, DFS, and Dole.

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Media Contact:  

Ted Saihara
Hibiscus Interactive
TEL: 808-489-2161（Hawaii)／070-4711-0989（Japan）

Email: pr@hibiscus.bz
www.hibiscus.bz / www.hibiscusinteractive.com