Your Guide to Discovering Hawai'i's Most Exciting Brands

Every product has a story. At House of Mana Up, that story starts in Hawai'i.

There's a moment that happens to almost everyone who walks into a House of Mana Up store for the first time. You pick something up — a jar of honey, a bar of chocolate, a bottle of hot sauce — flip it over, and read the label. Made in Hawai'i. By a local entrepreneur. Someone who grew up here, who sources ingredients from here, who built something from the ground up right here in the islands.

That feeling? That's what we're here for.

House of Mana Up is the retail home of Mana Up, Hawai'i's premier business accelerator for local product companies. Since 2018, Mana Up has helped more than 100 Hawai'i-based founders grow their businesses — and House of Mana Up is where you get to discover them. Every single product on our shelves and in our online shop comes from a 100% Hawai'i-based entrepreneur.

Here's a taste of what's waiting for you.

For the Food Lover

Hawai'i's food culture is one of the most vibrant and layered in the world — a living, delicious blend of Native Hawaiian traditions, Japanese, Filipino, Chinese, Portuguese, and Pacific Islander influences, grown in some of the most fertile volcanic soil on earth.

At House of Mana Up, you'll find that richness bottled, roasted, and packaged by the people who know it best.

Big Island Coffee Roasters brings you single-origin Hawai'i Island coffee, sourced directly from local farms and roasted to highlight the unique terroir of the islands — bold, nuanced, and unlike anything you'll find on the mainland. Mānoa Chocolate makes bean-to-bar chocolate using cacao grown right here in Hawai'i, earning awards for their craft and their commitment to sustainable sourcing. And if you love honey, Wai Meli offers Kiawe Coconut Honey — a deeply tropical, island-grown blend that tastes exactly like it sounds.

Craving something savory? Manele Spice Co. crafts artisan spice blends that honor Hawai'i's culinary traditions, while Pono Potions brings the floral punch of hibiscus into syrups perfect for cocktails, mocktails, and everything in between.

Whatever your taste, there's a Hawai'i maker behind it — and you can find them all at House of Mana Up.

For the Wellness and Beauty Seeker

Hawai'i has long been a place of healing — in its land, its water, and its plants. A growing group of island entrepreneurs are channeling that tradition into world-class wellness and beauty products.

Hanalei Beauty Co. formulates skincare rooted in Hawaiian botanicals, including their beloved Kona Peptide Eye Cream, made with locally inspired ingredients for real, visible results. For fragrance lovers, Ua Hawai'i offers an island-inspired scent collection — from the sweet tropical warmth of Lilikoi Coconut to the soft floral bloom of Pikake — available as perfume rollers, lotions, and more.

For those who want plant-based skincare rooted in ancient Hawaiian healing wisdom, look for brands born from the lush rainforests of Hawai'i Island, using botanicals harvested with deep respect for the 'āina — the land.

These aren't mass-produced products with generic "tropical" branding. These are made by people who live here, who care about what goes into what they make, and who are building something worth believing in.

For the Art and Design Lover

Hawai'i's visual culture is as rich as its landscape. At House of Mana Up, you'll find art and design from local creators who bring the islands to life in a way that's fresh, contemporary, and deeply rooted in place.

Nick Kuchar is one of Hawai'i's most beloved artists — his retro-inspired travel poster style captures the spirit of the islands with warmth and wit. His work appears on prints, tote bags, and accessories that make for stunning gifts or a beautiful addition to your own home. Tag Aloha Co. brings playful, island-inspired design to everyday accessories and lifestyle goods that let you carry a little Hawai'i wherever you go.

These are pieces with personality — made by makers who see the islands not just as a backdrop, but as a muse.

For the Family

Hawai'i is a place where family — 'ohana — is everything. And our makers reflect that. 'Ohana Nui brings that spirit to their treats, including their beloved Mocha Macadamia Nut Cookies that manage to be both indulgent and deeply comforting. For the little ones, look for kids' apparel brands in our collection that draw on Hawai'i's vibrant culture to make clothing as colorful and joyful as island life itself.

Shop In-Store or Online — We've Made It Easy

Whether you're visiting the islands or living here year-round, discovering Hawai'i's best brands has never been more accessible.

Visit us in person at our locations across O'ahu — at South Shore Market in Ward Village and Royal Hawaiian Center in Waikīkī — or find us at our locations on Maui and the Kohala Coast on the Big Island.

Shop online at houseofmanaup.com and we'll ship your favorites anywhere in the United States. Free shipping on orders over $50 within Hawai'i and over $99 to the continental U.S.

On O'ahu? Order on Instacart for same-day delivery straight to your home, hotel, or office — so you can have your favorite island-made products in your hands within hours.